Samsung wins over customers, climbs the ranks in Thailand and Indonesia

Terminal updated: November 22nd, 2021 at 17:33 UTC+01:00

Smartphone shipments in Thailand and Indonesia have declined due to the ongoing global semiconductor shortage and the increasing number of COVID infections. Thailand and Indonesia have recorded fourteen% and six% YoY fewer shipments, respectively, but despite these challenges, Samsung managed to improve its market position over its rivals.

Samsung was the 4th-largest smartphone vendor in Indonesia in Q3 2020, only i year later, the visitor climbed upwards the ranks to occupy 2d identify on the podium after Oppo. Samsung had a smartphone shipment share of 19% in Q3 2021, up 3% year-on-year.

Meanwhile, in Thailand, Samsung distanced itself from Oppo and is now leading the market. A year ago, Samsung was tied with Oppo, each of which had a 21% share. Samsung now has a 22% shipment market share, whereas Oppo and Xiaomi take a 17% share each.

Low-price Galaxy A phones were in high demand

Although the $400 segment remained agile cheers to promotions, consumer demand — in Thailand, at least — mostly revolved around the sub-$150 marketplace segment.

Samsung did well in this area, and co-ordinate to Counterpoint Enquiry, sales were led past low-cost Galaxy phones such as the Galaxy A12, Milky way A02, and Galaxy A22.

In Indonesia, Samsung benefitted from gradually recovering from its product problems in Vietnam. The company trailed behind Oppo, but information technology overtook 2 of its central rivals from Communist china.

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