Redesigned Pinterest App Looks a Lot Like TikTok

In a bid to remain competitive in the rapidly changing landscape, Pinterest is updating its app with a handful of creator-centric features. The company gave out the information on the occasion of its "Creator Festival," which is held annually. Pinterest is alive streaming the virtual event this year in the U.S., U.Yard., Australia, France, and Federal republic of germany.

These changes are somewhat inspired by TikTok, which happens to be one of the most downloaded apps in the world right now. Pinterest has reworked the dwelling feed (via), separating information technology into "Browse" and "Watch" tabs. The latter offers a vertical layout of videos, similar to TikTok and Instagram Reels.

Although it may expect like TikTok'south dwelling feed, the Watch department volition not offer similar content. Instead, customers will run into "Idea Pins," which the company launched before this yr equally a take on Stories. Idea Pins allow creators to mail service beginning-person videos with narration and/or text.

The visitor besides unveiled Creators Rewards to pay creators on the platform

Pinterest has taken some fourth dimension adjusting to influencers, but this new Sentry feed could bolster its creator resources. There will also be a new "Takes" feature where users can borrow Thought Pins from other users and even respond to them, as you would on TikTok.

The company further unveiled "Creators Rewards," its "first-ever in-production monetization program for creators." Access to this feature is reportedly available in the U.Southward. right now.

Also bundled with Creator Rewards are micro-grants for "projects that creators are passionate nigh or desire to bring to life." The visitor lists examples like creating a wellness program or starting a community garden.

In April this yr, Pinterest revealed a $500,000 Creator Fund offering directly fiscal support to creators from underrepresented backgrounds.

The platform has been relatively immune to problems like misinformation and hate speech. However, its userbase is rapidly shrinking. In July 2021, Pinterest witnessed a 5% reduction in monthly active users. The visitor said the reduction was due to people spending less time at home after the easing of COVID-19 restrictions.

The addition of these new features could help bring more than creators on board. While Pinterest always catered to a niche audience, this new update could finally alter that.